Welcome to Philadelphia’s “New Boom”

Photo courtesy of Chris Sembrot | PhillyMag.com

 

Let’s start this one off with a question.

What exactly was the “Old Boom?”

Well, pretty much everything during the last real estate wave and up until the real estate wave tumbled in 2008. Some refer to this time in history as the “real estate bubble” or “housing crash.” It was a time when money was easy to come by, the mortgage/loan qualification process was extremely lenient, and almost anybody had the opportunity to buy a piece of real estate; just by trying. Needless to say, that approach caused some major problems for the US’ housing industry.

Fast forward to today, 2015. The stock market is at an all-time high, the job market is decent (but wages/raises could be better), and real estate is now the subject of conversation again.

Should I buy a home?

Renting gives me so much flexibility.

What if I decide to relocate?

But before this moment in time hit, as many people never thought housing would come back as strong as it has (post-2008), investors and developers were planning for it. Land was cheap, construction costs were low, jobs were needed, and opportunities were present. This is why there is such a flurry of activity in Philadelphia today.

So, why call it a “New Boom?” Isn’t there a negative connotation associated with that phrase?

Actually, no.

If anything, Philadelphians should be excited when they hear it. Since the housing slowdown began in 2008, there has been a lot of uncertainty about real estate. Because this uncertainty set in, many people chose to rent; but the cost to rent has increased drastically over the past 7 years. Now that development has started to pick back up, it is bringing more local jobs with it as well. Construction jobs, restaurant jobs, retail jobs, tourism jobs, and so on and so forth.

Philadelphia is experiencing some big and positive changes right now: New residents, new buildings, reinvigorated neighborhoods, and national/international recognition. The best part is, these changes are happening all over the city! It’s always exciting to hear that your home town is growing, and even more exciting when that news spreads across the globe. Pope Francis, the DNC, you know what I’m talking about.

Although we have lots of great news to celebrate, there are still some lingering issues: Crime, poor public schools, business tax structure, etc. So please know that I am not trying to brush those issues aside.

If you know me or have ever met me, I am an optimist. It’s just how I think, how I’m wired, and how I was born to look at the world. I believe in the Golden Rule. I also believe that “For every negative, there is a positive;” which is kind of my motto. So it goes to show that I see this article as another positive step forward for Philadelphia, and that the right development and projects will bring even more positive change with it.

Okay, let’s get down to business, PUL-style.

As stated in the article, Philadelphia has gone through drastic changes before: One Liberty Place became the first Philadelphia skyscraper to actually look down on William Penn’s head (…and not up at it), Society Hill changed for the better, and Center City started to redefine our city.

This PhillyMag.com article showcases 8 different Trends that are responsible for Philadelphia’s New Boom. Here are the 3 that I like best:

1. “The Luxification of Center City” (Trend #3): Recently, I wrote a blog post titled, “Philadelphia’s housing stock gets a boost in luxury.” That is why this trend rings so true to me. As a whole, Philadelphia is an affordable city based on its size, its location, and its quality of life. If the motto for making a sound real estate decision is “location, location, location” then Philadelphia has this one down. So if I’m comparing/contrasting Philadelphia to make this statement, you do not have to look much further than Philadelphia’s Northeastern US neighbors to understand why I am doing so: New York City, Washington DC, and Boston. All 3 of those metropolises offer plentiful real estate options in the luxury category, more than in the City of Brotherly Love, but not all of them have as much to offer as Philadelphia does. Our city is the 2nd largest in the Northeastern US (behind New York) and 5th largest in the US, we have one of the largest downtowns in the US (again, behind New York … and more recently, just ahead of Chicago), and we are situated in between the financial capital of the world (NYC) as well as the political capital of the world (DC). Now that international money has spread to large metropolitan areas across the US, including Philadelphia, it stands to reason that Philadelphia will surely be offering more luxurious real estate options over the new few years. Remember, “location, location, location.”

2. “A New Kind of Business” (Trend #6): Over the years, Center City has focused more on residential development than on commercial development. Some say the reason is because of our business tax structure (it’s great to live in Philadelphia, but expensive to run a business in Philadelphia). While I agree with that theory, I don’t think it’s the only reason. While Philadelphia has some of the top universities in the world, retention was always an issue. People would come here for school, and then leave for a job. Nowadays, people are coming here for school and staying for a job. No large sign of this could be bigger than the highly anticipated Comcast Innovation + Technology Center. Not only will this new commercial building redefine our skyline, but it will bring with it modern architecture, new jobs, innovative and collaborative culture, and a Four Seasons Hotel located on the upper floors. Let’s not also forget the upcoming FMC Tower, anything and everything happening in University City, and the local tech/start-up scene. All of these elements are creating a new work environment for Philadelphia, and more opportunity for those who want to live here.

3. “The Changing Neighborhoods” (Trend #8): For someone who was raised in the suburbs for the first half of his life, but has resided in the city for the second half, I cannot agree more with this ever apparent trend. If one thing has changed drastically in Philadelphia over the past 20+ years, it has been life within its neighborhoods; as Philadelphia is known as a “City of Neighborhoods.” Historic homes have been rehabbed, new homes/buildings have been built, main streets have made a comeback, community groups are stronger than ever, planning is a part of daily life, and the state of Philadelphia’s public school system is the hottest topic in the city (which can only mean that residents want to make them better for their families). Neighborhoods that once fell on hard times (as jobs and residents left the city 50 years ago) have bounced back through public/private investment and civic pride. This post-inspired article highlights Point Breeze and Fishtown, but there are many more going through the same positive changes.

Call it what you want, “New Boom” or something different, there is no denying the fact that Philadelphia is experiencing many positive trends today. Whether you agree with these trends or not, hop on your local regional rail or bus route, take a ride downtown, and grab some dinner and drinks while you’re here.

It might just make you a believer.

Philadelphia’s housing stock gets a boost in “luxury”

The view from 500 Walnut | Philadelphia, PA

 

Let’s start this one off with a few examples.

When someone uses the term “luxury” to describe clothing, you probably have certain brands that come to mind. For me, I think of Burberry, Louis Vuitton, etc.

When someone uses luxury to describe cars, you probably have certain brands that come to mind as well. For me, they are Porsche, Bentley, etc.

When someone uses luxury to describe real estate, what comes to mind? For me, it’s cities like New York, LA, Chicago, and DC. For sellers of luxury real estate in those aforementioned cities, that’s where buyers have the option to spend $10M, $20M, or even $50M+ on their next home; or maybe, their home-away-from-home (aka pied-a-terre).

That’s how much “luxury” real estate runs for the super-rich today.

But what if I told you that Philadelphia, as a city, was now aggressively trying to compete for those same luxury home buyers? I mean if anything, why not start with buyers in New York? Philadelphia is a short 90 mile commute, and a lot more reasonable in the price department. Oh yeah, and the last time I checked, it only takes a little over 1 hour to commute from 30th St Station (Philadelphia) to Penn Station (New York) on Amtrak’s Acela Express; that’s totally doable for those who want to live in Philly and still maintain their job in NYC.

Hey, I’m just stating the obvious here.

Today, for a luxury home buyer in New York City, he/she has the option to spend $85M on a condo in Manhattan; that is based on a general search I did today on Realtor.com. I’m sure there are even more expensive options than that one, listed privately of course.

Seriously, 85 … million … dollars!

Holy sh*t, that condo actually exists? Yes it does, my friends. And to an extremely wealthy luxury buyer, who only wants the best in life, money is no object when it comes to high-end real estate.

Now, let’s look at Philadelphia.

Today, for a luxury home buyer in Philadelphia, he/she has the option to spend either $15M on a mansion in Rittenhouse Square, or $6.9M on a condo at 1706 Rittenhouse; that is based on another general search I did today on Realtor.com.

As for more expensive options in Philadelphia (again, listed privately), records are about to be broken at one of Center City’s newest projects: 500 Walnut.

The most coveted of the 2 penthouse options at 500 Walnut: $17.6M (… or so I have heard/read). In my professional opinion, that is where Philadelphia is looking to go as a city.

And why shouldn’t we?

Philadelphia has world-class amenities: the arts, museums, historic sites/architecture, high-end dining/shopping, and some of the top companies and universities in the world (Hello, Comcast + UPenn). Plus, Philadelphia has a top-notch location, right in between 2 of the most expensive places to live in the US (as well as the world): New York + DC.

So if our city can attract world-class residents, we should have world-class real estate opportunities … right?

Right.

Aside from past projects completed during the last housing boom, such as 1706 Rittenhouse, The Ayer, and The Residences at The Ritz Carlton, Philadelphia proper did not have much of a demand for luxury real estate. All of our area’s most luxurious real estate options were located in the suburbs (e.g. Main Line, Bucks/Chester County, etc).

And so with this post, the luxury real estate movement starts to take shape in the City of Brotherly Love & Sisterly Affection.

Now that Center City is experiencing a shortage of real estate supply, mostly in the condo department (To All Sellers, This is good news for you!), new projects are already starting to pop up and meet demand: One Riverside, The Residence at Twelve40, etc.

It will be interesting to see how Philadelphia’s luxury sector performs over the next few years, as the local real estate market starts to heat up.

The DNC is coming to Philadelphia, and our city is ready for the attention

Sweet graphic provided by uwishunu.com

Sorry to beat the proverbial “DNC dead horse” again, but what can I say, it’s big news for Philadelphia!

There have been countless articles, blog posts, and tweets about the Democratic National Convention choosing Philadelphia as its host city in 2016 (Sorry, Brooklyn, NY + Columbus, OH).

But rather than make this the same-old, same-old post about how awesome the exposure will be for our great city, I’d rather focus on what it means for locals: 1) Growing skyline, 2) Transportation improvements, and 3) Social scene. Just by having the DNC come to town means that shovel ready projects, as well as those already in progress, will get higher priority than they did before the announcement was made.

Might I also add that all 3 of those previously mentioned elements are important/related to real estate, which makes this particular post even more appropriate.

See … part of the reason the Dems picked Philadelphia (aside from us being the city that gave birth to liberty and freedom … oh, and the fact that our city is awesome), is that they saw what we all currently see: opportunity.

That’s the American dream, right? D*mn straight it is.

Okay, let’s get started.

In typical PhillyUrbanLiving.com fashion, I’m going to break down my favorite points from this Philadelphia Magazine article (you can find more great articles on Twitter, @phillymag):

– The Changing Skyline: Of course, this one is the easiest one for me to talk about seeing that real estate is my profession. Plus, I just enjoy talking about new development in Philly. Projects like the FMC Tower and the new Mormon Temple should both be completed by the time the DNC rolls into the city, but unfortunately, the Comcast Center for Innovation + Technology will not be up yet; bummer. For the FMC Tower especially, it will definitely represent itself well as the largest Philadelphia skyscraper west of the Schuylkill River.

– How the Dems will get around: This one specifically addresses the strides Philadelphia is making not only toward its public transportation infrastructure, but also toward its bicycling culture (which we are tops in regularly). For SEPTA, the long-awaited SEPTA Key program should be fully operational on all Philadelphia buses, subways, and trolleys; but most likely, not on trains come DNC time. Also, Philadelphia’s bike share system (now being referred to as Indego) will be in full rent-a-bike mode for the DNC. Lastly, Uber will most likely be the taxi of choice. I mean seriously, it’s just too easy, for both tourists and locals alike.

– Hillary at The Gallery?: I used to visit The Gallery as a kid; it was the “city mall” to us suburban folk. As the 90s and 00s passed, the mall became less cool and more unappealing; but its new image is already starting to change. With all of the recent press The Gallery has received, I can almost guarantee that visitors will want to do some “I’m on vacation” shopping at Philadelphia’s version of Century 21 (which just recently took up about 100K sq ft of space at The Gallery). Lots of positive changes are coming to one of the largest urban malls in the US, and the investors/city are just getting started on its transformation.

So as you can see, I really believe that Philadelphia will shine brightly on the DNC’s international stage come July 2016.

From one local to other locals, our city deserves it.