Will Drexel’s Innovation Neighborhood look like this?

 
Hmm, not sure how to feel about this one yet.

The plan looks awesome and super-possible. But when you look at all of the moving parts involved with a project this impressive, it can be hard to fathom.

On the other hand, John Fry and Drexel have not been messing around in recent years. New buildings, new signage, and new plans. Not only have they done their homework, but they seem to have enough players in place (Drexel, Amtrak, & Brandywine) to get a big part of the project moving forward: Building over the 30th Street rail yards.

If they can pull it off, it may be one of Philadelphia’s most impressive developments in it’s 300+ year history as a US city.

Drexel now has an extensive double-plan in place for Philadelphia called, “Transforming the Modern Urban University + Drexel University Campus Master Plan.” Both plans were recently presented as one, and were the findings of a year-long study to figure out how to best grow Drexel.

For starters, and probably most important, Drexel wants to expand its student population by 1/3 over the next 7 years (from the mid-20,000 range to the mid-30,000 range). Accomplishing this will not only be a boon to University City, but to all of the burgeoning neighborhoods surrounding the university as well.

Not to mention all of the additional jobs, housing, and retail that could/should follow a project of this size/scope.

There are 4 main principles in the Master Plan:

1. Distinguish Drexel’s campus as a modern urban university district.
2. Bring the campus to the street.
3. Draw the community together around shared spaces.
4. Expand the innovation community.

Out of all 4 principles, I personally feel that #4 resonates the most for Philadelphia.

Our city has changed greatly in the past 10 years, and it’s starting to dictate where the city might be headed in the foreseeable future. I have written posts about “Philacon Valley,” as well as dropping an informational perspective on the new Comcast Innovation + Technology Center, and I’m starting to see a pattern.

Philadelphia is preparing itself for the new, urban, compact, shared tech economy.

Location … check.

Dense city … check.

Good bones … check.

Public transportation … check.

One of the best higher-education systems in the world … check.

Annual population increases (with lots of millennials) … check.

Affordable cost-of-living, as compared to local, neighboring metropolises … check.

These are things people all over the world are interested in today, and it’s why major metropolitan areas are growing at a rapid pace across the US. So it only makes sense for Drexel to play off of our city’s strengths, and start planning for a future where skyscrapers may in fact sit above railroad tracks at 30th Street Station.

Nothing wrong with dreaming big, Mr. Fry. Keep up the good work.

University City … meet “Drexification”

Long-term details for Drexel’s “Campus Master Plan.”

 
Back in 2009, Philadelphia Weekly did a story on the changing residential/commercial/educational scene in University City.

They called it “Penntrification.”

But isn’t new development, with additional retail, a good thing for Philadelphia? My answer would be yes, but this one has layers.

New development, good.

New commercial, good.

More jobs, good.

More students coming to Philadelphia for a first class education, good.

Small businesses suffering at the hands of larger corporations, bad.

Now, we can argue this subject all day, but I do believe that smaller business are typically on the losing end when larger, franchise-y businesses move in. Just look at Walmart, if you need a good, widely known example.

Again, my personal opinion.

On the flip side, I’m also a firm believer in “if it ain’t broker, break it.” Businesses that choose not to change, just for the sake of fearing change, typically have a hard time surviving these days. Today, the level of change needed to keep a small business healthy will vary from one to the next, but overall all small businesses should constantly be looking at ways to improve their general business model. Whether that’s new sales revenue, higher customer service, or better curb appeal, having a fresh look for a small business is critical to keeping today’s customer loyal. That’s because the common expectation is, “What have you done for me lately?”

Drexel is now taking a page from Penn’s book and planning ahead with an updated “Campus Master Plan.” Most of what they are planning over the next few years seems very reasonable, and it should improve the neighborhood (i.e. new planters/benches, upgrades to existing buildings, etc).

But if Penntrification was any lesson to the University of Pennsylvania, Drexification will need to plan a little better for the long haul if they want to see their plans through; without interference.

Can Drexel University create and build an “Innovation Neighborhood” … over rail yards?

Inside 30th Street Station

 
It’s a tall order, that’s for sure.

John Fry is Drexel’s current president. He’s also a former UPenn higher-up (behind then-president Judith Rodin), as well as Franklin & Marshall’s former president. Despite not having the typical credentials of an esteemed university president (e.g. dean/provost job experience, research/teaching expertise, doctorate degree, etc.), Fry has catapulted his way to being the leader of one of the most respected universities in the US on an NYU MBA and good, old-fashioned entrepreneurial spirit; pretty impressive.

So why does Fry want to build on top of Philadelphia rail yards?

Is it because Chicago has done it successfully (e.g. Millennium Park)?

Is it because both New York and DC are also in the planning stages of rail yard projects?

My guess is no.

Just look at where these rail yards are in Philadelphia. As you go east on the Schuylkill Expressway (I-76 East to all the the out-of-towners) and approach Center City, the yards are on the right next to 30th Street Station and the Cira Center. In other words, very prime Philadelphia real estate.

The trick is can a platform be built, and enough new development created on top of it, to cover the cost of materials/labor (i.e. Philadelphia union labor)? That is what Fry is set on finding out, and a few million dollars says he’ll have the answer to that question in about 2 years.

I’ll keep my eye out for further news on this topic.