Will Drexel’s Innovation Neighborhood look like this?

 
Hmm, not sure how to feel about this one yet.

The plan looks awesome and super-possible. But when you look at all of the moving parts involved with a project this impressive, it can be hard to fathom.

On the other hand, John Fry and Drexel have not been messing around in recent years. New buildings, new signage, and new plans. Not only have they done their homework, but they seem to have enough players in place (Drexel, Amtrak, & Brandywine) to get a big part of the project moving forward: Building over the 30th Street rail yards.

If they can pull it off, it may be one of Philadelphia’s most impressive developments in it’s 300+ year history as a US city.

Drexel now has an extensive double-plan in place for Philadelphia called, “Transforming the Modern Urban University + Drexel University Campus Master Plan.” Both plans were recently presented as one, and were the findings of a year-long study to figure out how to best grow Drexel.

For starters, and probably most important, Drexel wants to expand its student population by 1/3 over the next 7 years (from the mid-20,000 range to the mid-30,000 range). Accomplishing this will not only be a boon to University City, but to all of the burgeoning neighborhoods surrounding the university as well.

Not to mention all of the additional jobs, housing, and retail that could/should follow a project of this size/scope.

There are 4 main principles in the Master Plan:

1. Distinguish Drexel’s campus as a modern urban university district.
2. Bring the campus to the street.
3. Draw the community together around shared spaces.
4. Expand the innovation community.

Out of all 4 principles, I personally feel that #4 resonates the most for Philadelphia.

Our city has changed greatly in the past 10 years, and it’s starting to dictate where the city might be headed in the foreseeable future. I have written posts about “Philacon Valley,” as well as dropping an informational perspective on the new Comcast Innovation + Technology Center, and I’m starting to see a pattern.

Philadelphia is preparing itself for the new, urban, compact, shared tech economy.

Location … check.

Dense city … check.

Good bones … check.

Public transportation … check.

One of the best higher-education systems in the world … check.

Annual population increases (with lots of millennials) … check.

Affordable cost-of-living, as compared to local, neighboring metropolises … check.

These are things people all over the world are interested in today, and it’s why major metropolitan areas are growing at a rapid pace across the US. So it only makes sense for Drexel to play off of our city’s strengths, and start planning for a future where skyscrapers may in fact sit above railroad tracks at 30th Street Station.

Nothing wrong with dreaming big, Mr. Fry. Keep up the good work.

Brewerytown’s neighborhood promotion strategy is brilliant

Rybrew opened in 2013 – Brewerytown, Philadelphia

 
Let me first ask this question: “What is the best way to get people to notice you and what you do?

As a licensed real estate agent, I have to ask myself this question everyday.

More times than not, real estate agents are independent contractors. Which means they do not get a wage/salary, health benefits, retirement account, etc. As a trade off, real estate agents get freedom, workday flexibility, and the ability to earn as little or much as they want. Plus, they’re basically they’re own bosses.

Because this is the case, each agent has the opportunity to uniquely promote himself/herself to the buyer/seller/renter market, as well as pick and choose what services they do and do not want to offer to the general public (e.g. buyer/seller representation, residential/commercial, etc). That is why if you have ever bought or sold a home before, you have seen that each agent offers something different. Strengths and weaknesses that are uniquely suited to his or her business focus.

That is also why this article really caught my attention.

If you are a regular PUL reader, then you have definitely seen multiple blog posts from me in the past focused on Brewerytown’s resurgence as a desirable Philadelphia neighborhood. Not only as a place to live, but also as a place to grow a business. Although its boundary lines are skewed (and vary depending on the information source) Brewerytown sits just north of the Fairmount/Francisville neighborhoods, just south of Templetown, east of the Schuylkill River, and west of Broad St.

Again, those are general boundaries (especially, knowing how far Brewerytown’s eastern boundary extends).

Here are some helpful posts on Brewerytown (in case you need a refresher):

MM Partners finds success in Brewerytown

Brewerytown plan wins at international competition

Momentum continues in Brewerytown

MM Partners, a local development/community group in Brewerytown, has been described as “Brewerytown’s most tenacious evangelists.” At a recent networking event held at Rybrew, a new cafe along Girard Ave that hosts an impressive food/beer selection, MM came up with a simple, organic strategy.

Invite local real estate agents to a fun-filled event with food and beer, and encourage them to mingle with local business owners and residents sporting name tags saying, “Ask me how Brewerytown is booming!” Genius, IMHO.

My opinion is that their strategy worked, or I wouldn’t even be posting about it today.